Idea Investing Profitable Investment Themes
Investing in Themes or "Motifs"
Motif Investing is 23 on the 2015 CNBC's Disruptor 50 List
Founder: Hardeep Walia
Date launched: 2010
Funding: $126 million
Industries disrupted: Financial services, investing
Most retail investors put together portfolios based on specific asset classes or investing styles. Motif Investing lets you get a little more personal. The San Mateo, California-based online brokerage enables investors to build stock and bond portfolios focused on themes or "motifs," such as online gaming, big data or even robotic revolution. Investors can create their own motifs or invest in those already created.
A motif such as high spirits, for example, contains up to 30 stocks in the beverage and spirits industries, each researched and weighted to their exposure to the theme. The commission to buy or sell one motif is $9.95. In March the company partnered with insurance giant Pacific Life to focus on an often hard-to-reach demographic: millennials. These 20-something investors will now have the chance to invest in four different cause-driven investment themes, including improving education and ending poverty.
The company, started in 2010 by former Microsoft executive Hardeep Walia, has attracted $126 million from some big-name investors, including Goldman Sachs, JPMorgan Chase, and Chinese social networking company Renren. The board of directors boasts former SEC chairman Arthur Levitt and former Boston Consulting Group chairman Carl Stern.
"All of us think thematically about investing. But there were no products for the best ideas, and the fees were outrageous. Motif was born." -Hardeep Walia, Motif Investing CEO
Now Easily Invest in A World Of Big Ideas
A motif is a portfolio of up to 30 stocks reflecting an investing idea
Pick an actionable idea from trends and events in our catalog
Customize a motif to your needs - add/delete stocks or change weightings
Enjoy amazing value - just one low commission and no management fees
Invest in the World Around You with a Motif.
We bring you ideas
A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get started by browsing the dozens of motifs in our catalog.
You get diversification
Each motif contains up to 30 stocks that reflect an investing idea. You'll get great exposure to the idea, while spreading risk. And, when you buy multiple motifs, you also get diversification across ideas.
You're in control
Invest in a motif as is, or customize it any way you like. Because you own each individual stock in the motif, you can add stocks, delete stocks or change their weightings.
Share ideas the way you choose
Investors love to talk investing. On the Motif platform, you choose what you want to share, and with whom. Discuss ideas with your investing circle, all of your friends, all Motif Members - or no one at all.
You get amazing value
You'll pay just one low commission of $9.95 to buy a motif – which contains as many as 30 stocks. That's all. There are no management fees, and you can invest as little as $250 in a motif.
Big ideas. Big values. Motif delivers both.
Buy or sell any motif - which contains up to 30 individual stocks – for one low $9.95 commission. And no management fees. And, because you'll own all the stocks in the motif individually, you can buy and sell them whenever you like.
It all adds up to exceptional value.
Buy or sell any motif, with all the stocks it contains, for one $9.95 commission. (Compare that to paying over $200 elsewhere!*)
Add, remove, or change weightings before you buy, and still pay one $9.95 commission per motif.
Own a motif and want to sell just one stock it contains? Want to buy additional shares of a stock in the motif? That's just $4.95.
It gets even better. Because unlike many other investments, motifs don't have expense ratios, management fees, or other asset-based costs that can really add up as assets increase.
Investing made social. And smart.
Investing has always been social. You talk about investment ideas with a trusted friend. You read up on what others are thinking and doing. Some even form investment clubs. But with Motif, it's more than social. It's smart, meaningful, and all in your control.
It's all up for discussion.
Are you a bull or a bear? What do you know about the latest domestic oil drilling legislation? How about that interesting idea you have for a new motif? On the Motif platform, you can share it all, see what others have to say, and even help others out by telling what you know.
You Deserve Better Especially When it Comes to Investing
So in 2010, we founded Motif Investing. Equity researchers say individual stocks are the only way to go. Investment purists say you must buy the S&P. We say WAKE UP – and open your eyes to a simple, yet powerful way to harness both approaches.
Invest in a world of truly big ideas.
Ideas present themselves every single day: They're around every corner, within every story, and at the heart of every phenomenon. Finally, there's an easy, intuitive way to invest in those ideas and harvest the impact they may have.
Because now, there is Motif Investing.
When you invest in a motif, you emphasize a theme you believe holds potential, along with the diversification of owning up to 30 stocks. It's a laser focus on a big idea -- in one beautiful motif.
Investors are smart, insightful, and wildly creative. Each of you have insights and inspirations that could make amazing investments. And, you have plenty of opinions. The Motif social platform will let you share your thoughts with your friends directly, and tap into the collective intelligence of the group.
Motif Investing will combine an innovative investing platform with dynamic social interactions to create a truly unique investing ecosystem. The result? You're free. Free to invest in what truly moves and inspires you. Free to make the very most of your own exceptional view of the world.
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